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MY EXPERIENCE

Background & Expertise

August 2021 - Present

iRobot Corporation
Manager, Digital Marketing and Analytics
PROMOTED FROM: ASSOCIATE DIGITAL MARKETING AND ANALYTICS MANAGER

  • Own North American budget for Amazon, Walmart, and Ebay advertising. 

  • Successfully identified and executed cost savings advertising program that allowed for 13% incremental revenue through reallocation

  • Fostered strong partnerships with key stakeholders, including cross-functional internal teams, design agencies, and vendors, to ensure a seamless execution of marketing initiatives

  • Built in-house retail media team to support self-service Amazon Advertising (search & DSP), Walmart Media Connect (search & DSP), and Ebay Advertising (Search)

  • Directed business intelligence team to enhance in-house reporting which drove an increase in SOV by 50%

  • Exceeded category benchmarks by 4x across core KPI's in second month of DSP self-service

  • Championed a culture of continuous improvement through driving training and development initiatives to enhance the team’s digital marketing expertise.

  • Received accolade for exceptional leadership and character

  • Developed and executed North American advertising strategy for Amazon, Walmart, and Ebay which increased sales by 10% YoY.

  • While maintaining SOV, decreased average CPC by 20% through implementation of dayparting automations

  • Executed campaign optimizations that led to being the #1 ASIN on Prime Day

  • Exceeded AOP while driving significant cost efficiencies through campaign optimization leading to a 5% increase 

Jun 2021-Present

Pepperdine University & 2U
DIGITAL MARKETING Mentor

  • Support students in the understanding of key digital marketing concepts across PPC, SEO, Social, Email, Content Marketing, and Web Optimization.

  • Refine leadership skillset through teaching, training, and empowering students. 

February 2019 - August 2021

ROBERT BOSCH TOOL CORPORATION

DIGITAL MARKETING MANAGER

PROMOTED FROM: DIGITAL MARKETING COORDINATOR

Manage web properties for Dremel brand portfolio on two content management systems, Drupal and Liferay, through timely response to vulnerabilities, owning SEO method, and updates to UI/UX design. Maintain and execute robust quarterly content calendar through digital synching. Proposed and executed improvements to multiple paid search and display campaigns focusing on the brand’s B2B and B2C strategy resulting in a 34% increase in conversion rate. Responsible for organic social, web and SEM analytic reporting. Deliver analysis to senior management that is digestible and actionable through extensive knowledge of Google Analytics, Google Ads, and social media platforms. Organize testing through applicative KPIs and benchmarks. Head product registration optimization through restructure of incentives and insert cards. Co-lead global workshop on actionable KPI’s and website insights. Work cross functionality by contributing to GTM strategy and messaging hierarchy creation. Identify and establish user personas.

  • Increased on site referred sales through A/B testing by 586.05%

  • Recognized for presentation at global workshop

September 2019

CHICAGO MUSTANGS PROFESSIONAL ARENA SOCCER

DIGITAL MARKETING AUDITOR

Conducted digital audit for MASL team through testing of site speed, functionality, UX, and SEO gap analysis of chicagomustangspro.com. Conducted content analysis and reported metrics on social to provide actionable analysis aligning with business objectives.

  • Recommended SEO optimization strategy that will result in 25% increase in overall site traffic

November 2016 - December 2017

SOCCER 2000

SOCIAL MEDIA MARKETING, ASSOCIATE MANAGER

Responsible for implementing budgeting, and designing social media campaigns. Increased web sales by 100% through social promotions and digital syncing. Directed paid search and social campaigns. Managed content calendar, email campaigns, Snapchat, Instagram, Facebook, Twitter, and YouTube accounts. Improved social media channel engagement by over 300% with always on A/B testing targeting current customers and new audiences.

  • Increased website traffic and website sales by 100%

  • Increased customer community and engagement through UGC and promotional content planning

  • Increased organic most like picture from 31 likes to 980  likes

Experience: Experience
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